Football is unquestionably the world’s most popular sport, with a dedicated fan base, international reach, and now a significant industry. How did the game evolve to be such a significant part of our cultural landscape, and what role has design played in shaping the sport?
‘Football- Designing the Beautiful Game’ is a large-scale exhibition exploring how design has pushed football to its technical and emotional limits, from the world’s most significant stadiums to the innovative materials used in today’s boots, the graphic design of team badges and the grassroots initiatives pushing back against the sport’s commercialisation. The exhibition provides a rare insight into the people and processes that have made football what it is today.
The exhibition has been produced in partnership with the National Football Museum, Manchester who have provided a wealth of significant historic exhibits. These are paired with contemporary design projects from across the field, including work from prominent architecture studios, major sportswear brands and renowned graphic designers.