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Football: Designing the Beautiful Game

Football: Designing the Beautiful Game Claimed

A rare insight into the world’s most popular sport

Exhibition Overview

Football: Designing the Beautiful Game

Exhibition Type
History, Popular Culture, Science and Technology
Area Size
500 to 1000 sqm
Designed For
Museums and Galleries
Hiring Fee

For a 3-month rental excl. transport, installation, insurance:
100 000 € - 200 000 €

This hiring fee is set for the following exhibition format:
See all available package options
Core Experience
Immersive digital experience
Hands-on activities
Original collection


Credits / Image Information

Installation views by Felix Speller for the Design Museum



Football is unquestionably the world’s most popular sport, with a dedicated fan base, international reach, and now a significant industry. How did the game evolve to be such a significant part of our cultural landscape, and what role has design played in shaping the sport?

‘Football- Designing the Beautiful Game’ is a large-scale exhibition exploring how design has pushed football to its technical and emotional limits, from the world’s most significant stadiums to the innovative materials used in today’s boots, the graphic design of team badges and the grassroots initiatives pushing back against the sport’s commercialisation. The exhibition provides a rare insight into the people and processes that have made football what it is today.

The exhibition has been produced in partnership with the National Football Museum, Manchester who have provided a wealth of significant historic exhibits. These are paired with contemporary design projects from across the field, including work from prominent architecture studios, major sportswear brands and renowned graphic designers.

VR and App Content


Technical objects
Digital art

General Information

Created In
Available Package Options
Collection and interpretation


Past and Future Venues
Slots available in 2023 and 2024

Extra Info

Curatorial excellence
Star object
Immersive experience
Highlights Details
The Design Museum is developing a bespoke learning offer for familiar and schools alongside this exhibition. We feel this is a unique opportunity to draw interest from a younger demographic and to teach them more about their favourite sport but also about fitness, health, sportsmanship and the importance of team playing.
Exhibition Add-Ons
Engagement programme support
Education kit
Media kit
Exhibition tour kit
Catalogue / book

Exhibition documents

This is an exhibition listing

Produced by

Hiring Fee (3-month rental excl. transport, installation, insurance)

100 000,00 €
200 000,00 €

Hiring fee is set for the following exhibition format

Collection and interpretation

Current Venue Location

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Football: Designing the Beautiful Game

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