Vacancy for Digital project manager BtoB

As part of the team of the BtoB media strategy for professionals, you will define the BtoB digital marketing policy. You will develop promotional tools and/or adapt existing ones, identify, propose and implement innovations to be tested.

Job description

Your main missions are the following:

• Define e-marketing actions according to performance objectives (prospects, turnover, etc.) in relation with the product managers;
• Adapt the e-marketing strategy according to the measurement of results;
• Ensure the layout of e-mailing campaigns, the updating of mailing lists and the reporting of campaigns in relation with the promotion manager;
• Ensure communication on professional B2B social networks in collaboration with the DET and in accordance with Universcience’s policy;
• Designing high added-value content (articles, white papers, case studies, webinars) for professionals in the sector in relation with the product managers;
• Produce forecasts, reports and short and long term market trends to assist business development in the acquisition of BtoB customers using digital tools;
• Continuous monitoring and reporting on digital BtoB marketing initiatives;
• Monitor acquisition device levers and benchmark competitors’ digital tools;
• Manage the website for professionals (Exhibition services);
• Participate in proposals to optimise the ergonomics of the website in relation with the Publishing and Transmedia department;
• Analyse visitor statistics from the website for professionals;
• Coordinate editorial content needs to develop SEO traffic in relation with the product managers;
• Creating and writing content for professional digital media (articles, blogs, news, publications, etc.).