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Vacancy for Digital project manager BtoB

Universcience – Cité des sciences et de l’industrie & Palais de la découverte

Vacancy for Digital project manager BtoB

© N-Krief-EPPDCSI

Job title: Digital project manager BtoB

Organisation: Universcience – Cité des sciences et de l’industrie & Palais de la découverte

Type: Permanent, full time

Salary: from 38k€ to 42k€

Location: Paris, France

As part of the team of the BtoB media strategy for professionals, you will define the BtoB digital marketing policy. You will develop promotional tools and/or adapt existing ones, identify, propose and implement innovations to be tested.

Job description

Your main missions are the following:

  • Define e-marketing actions according to performance objectives (prospects, turnover, etc.) in relation with the product managers;
  • Adapt the e-marketing strategy according to the measurement of results;
  • Ensure the layout of e-mailing campaigns, the updating of mailing lists and the reporting of campaigns in relation with the promotion manager;
  • Ensure communication on professional B2B social networks in collaboration with the DET and in accordance with Universcience’s policy;
  • Designing high added-value content (articles, white papers, case studies, webinars) for professionals in the sector in relation with the product managers;
  • Produce forecasts, reports and short and long term market trends to assist business development in the acquisition of BtoB customers using digital tools;
  • Continuous monitoring and reporting on digital BtoB marketing initiatives;
  • Monitor acquisition device levers and benchmark competitors’ digital tools;
  • Manage the website for professionals (Exhibition services);
  • Participate in proposals to optimise the ergonomics of the website in relation with the Publishing and Transmedia department;
  • Analyse visitor statistics from the website for professionals;
  • Coordinate editorial content needs to develop SEO traffic in relation with the product managers;
  • Creating and writing content for professional digital media (articles, blogs, news, publications, etc.).

Application instructions

Position available from 1 July 2022

Position available with many advantages (6 weeks of vacations, meal tickets, health insurance).

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