MUCHA, BEYOND ART NOUVEAU Claimed

ETERNAL MUCHA is an unprecedented and referential exhibition co-produced with the Mucha foundation, providing unique access to the artworks and stories of Alphonse Mucha, Art Nouveau and the artist’s legacy

Thanks to a spectacular, aesthetical, immersive and interactive format, visitors will find themselves at the heart of effervescent Paris during the Belle Époque and the Universal Exhibition, meeting Alphonse Mucha, as an artist and humanist.

An immersive exhibition to rediscover Alponse Mucha who continues to influence contemporary creators today, the inventor of Art Nouveau, a pioneer of poster art and advertising, the creator of the Slav Epic, giant paintings which develop a vision of Slav history as a pacifist model for the world that resonates today more than ever.

The exhibition also focuses on his permanent influence, from the pacifist “Flower Power” movement of the sixties to Japanese manga, superheroes, street artists, the hit Netflix TV series “Arcane” and tattoo art.

A singular exhibition, with the possibility of being hybrid, including costumes, kakemonos, interactive activities and scent. This immersive and interactive experience uses the most advanced projection technologies within captivating scenography in order to offer visitors a unique experience of Mucha’s work and influences.