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Football: Designing the Beautiful Game

Football: Designing the Beautiful Game Claimed

A rare insight into the world’s most popular sport

Exhibition Overview

Football: Designing the Beautiful Game

Exhibition Type
History, Popular Culture, Science and Technology
Area Size
500 to 1000 sqm
Designed For
Museums and Galleries
Hiring Fee

For a 3-month rental excl. transport, installation, insurance:
100 000 € - 200 000 €

This hiring fee is set for the following exhibition format:
See all available package options
Core Experience
Immersive digital experience
Hands-on activities
Original collection


Credits / Image Information

Simon Stacpoole/Offside; installation views by Felix Speller for the Design Museum



Behind the scenes access to the people and processes that shape the world’s most popular sport, from the designers of the latest high-performance football boots to the biomedical engineers transforming the physical limits of the player’s body.It is estimated that more than half the world population – some 3.5 billion people- watched part of the FIFA World Cup in 2018. Football is unquestionably the world’s most popular sport, with a dedicated fan base and truly international reach. It is also a significant industry, with European football alone being estimated to hold a value of £22 billion in 2016. How did football evolve to be such a significant part of our cultural landscape, and what role has design played in shaping the sport? ‘Football- Designing the Beautiful Game’ is a large-scale exhibition exploring the design story behind football, unpicking how design has been used to push the game to its technical and emotional limits. From the master-planning of the world’s most significant football stadiums to the innovative materials used in today’s boots, the graphic design of team badges and the grassroots initiatives pushing back against the sport’s commercialisation, the exhibition will provide a rare insight into the people and processes that have made football what it is today.


Technical objects
Digital art

General Information

Available Package Options
Collection and interpretation


Past and Future Venues
Available for tour from Autumn 2022.

Extra Info

Curatorial excellence
Star object
Immersive experience
Highlights Details
The Design Museum is developing a bespoke learning offer for familiar and schools alongside this exhibition. We feel this is a unique opportunity to draw interest from a younger demographic and to teach them more about their favourite sport but also about fitness, health, sportsmanship and the importance of team playing.
Exhibition Add-Ons
Engagement programme support
Education kit
Media kit
Exhibition tour kit
Catalogue / book

VR and App Content

Exhibition documents

This is an exhibition listing

Produced by

Hiring Fee (3-month rental excl. transport, installation, insurance)

100 000,00 €
200 000,00 €

Hiring fee is set for the following exhibition format

Collection and interpretation

Current Venue Location

Current Presentation Ending Date

1 September 2022

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