Sneakers Unboxed: Studio to Street Claimed

Step up and discover the footwear phenomenon that has challenged performance design, inspired new subcultures and shaken the world of fashion.

Whether self-lacing, 3D printed, made from 100% recyclables or cushioned with air, the field of sneaker design has shaped consumerism, inspired cultural movements, and ignited desire in sneakerheads around the world. Sneakers Unboxed explores the ground-breaking technology used by leading and emerging sneaker brands, and the impact of these brands in creating both global subcultures and unconventional investment opportunities.

The exhibition is presented in three chapters: Performance and Purpose; Culture and Power; and Fashion and Business. It takes visitors on a journey into the design process behind the world’s most covetable sneakers, uncovering style icons, examining the high fashion reinvention of streetwear staples and exploring the lucrative international resale market, currently valued at $2 billion.