WUK makes museums and exhibitions more inclusive by turning the visitor’s smartphone into their personal interactive guide.

Our mission? Making culture accessible to everyone, regardless of their age, background, language or disability.

Our product consists of 2 applications: a mobile app (for visitor use) and a Content Management System (CMS) (for museum use).

The CMS

For who? Content managers, curators, public engagement workers, project leads of cultural venues and heritage sites (e.g. museums, visitor centres, outdoor routes, cities, experience centres).

What? A desktop app which allows organizations to add content to the different objects on display at the venue: works of art, historical artefacts and more. Visitors get to see this content on their phone after ‘scanning’ a certain object with the app. The CMS user can also send push questions to their visitor with multiple choice and free form answer formats. This allows the CMS user to gather feedback or track how the app is used by their visitors, what they find interesting, how long their visit takes. The CMS show all this information in a data & statistics dashboard.

The mobile app

For who? Visitors of cultural venues

What? Serves as personal guide for museum visitors. Information about objects/artefacts in the museum will be displayed in the app.

How? Using their smartphone camera, visitors can ‘scan’ objects in the venue. The app recognizes the object and shows a menu with information/content about the object (text, audio, video, slideshow, quiz).

What makes it work?

1. Create engaging content in no time. Give deeper meaning to your collection, and bring it to life with context and content that speak to the visitor, tailored to their language, age, interests, and needs. Your visitors have changed. What about your museum?
2. Share directly to your visitor’s device. Deliver a personalized experience, accessible by design, tailored to each visitor, straight to the WUK app on their own phone. Digital accessibility removes barriers. Which visitors are you not attracting (yet)?
3. Collect smart insights in real time. See what works, what captures attention, how visitors move, and who they are. Use clear actionable data to enhance experiences and run targeted marketing. How well do you know your visitors?

How does WUK make venues more accessible?

Accessibility goes beyond physical borders: Only +-10% of disabled people have mobility problems.

Yet accessibility in a museum context is often limited to a wheelchair ramp and an accessible website. That’s why WUK works directly alongside underserved communities and the organisations that represent them when developing our app.

WUK builds for those who are too often left out: blind and low-vision visitors, deaf and low-hearing visitors, neurodivergent and autistic communities, and anyone for whom a standard museum visit was simply not designed. Our approach is grounded in listening first, co-creating second — always led by lived experience, never by assumption.

WUK will receive the AnySurfer AA label in Summer 2026.