Antoni Gaudí: The Unseen Experience

Discover the dreams of the world’s most famous architect

Produced by

Mediapro Xperiences

Photos

Description

“Antoni Gaudí: The Unseen Experience” is an Official Immersive Exhibition by the Spanish Ministry of Culture.

It is curated by the Gaudí Chair at UPC University, in collaboration with the Sagrada Família Foundation and the other Gaudí´s house museums.

In commemoration of the 100th anniversary of Antoni Gaudí’s death, Antoni Gaudí: The Unseen Experience is a next-generation immersive exhibition that fuses art and technology to plunge visitors into the creative universe of one of history’s greatest architects.

Designed for a wide and international audience, the experience reveals—like never before—the most technical, visionary, and artistic facets of Gaudí’s work. Through a fully immersive sensory journey, the exhibition explores his life and legacy, incorporating unpublished projects and unbuilt creations that uncover the hidden code behind his genius.

Gaudí is the most visited and internationally recognised architect in the world, with more than 13 million visitors per year. The exhibition also aligns with upcoming major milestones: 2026: 100th anniversary of Gaudí’s death and 2027: 175th anniversary of his birth.

The experience will open in Barcelona in September 2026.

Customer Journey – 5 Zones / 75 minutes in total (Shorter versions available)

Zone 1: Introduction to the Gaudinian Language
Zone 2: Source of Creation
Zone 3: The Workshop / Free Roaming Mixed and Augmented Reality (LBVR)
Zone 4: Gaudí and the Elements / 15 minutes immersive audiovisual
Zone 5: Unseen Gaudí / Interactive and 360º virtual reality about unbuilt and unknown works of Gaudí, never seen before.

A visually appealing experience designed to leave a lasting impression on visitors.

Area size

500 to 1000 sqm, more than 1000 sqm

Availability

2026 / 2027 / 2028 / 2029 / 2030

Hiring fee

Flexible

Package format: Content only

Royalties Model to be negotiated with the promotor/exhibitor.

Core experience

Immersive digital experience / VR/AR/XR experience / Original collection / Hands-on activities / Panels and graphics / Reproductions

Collections

Digital art

Languages

English / Chinese / Spanish / French / German / Arabic / Dutch / Italian / Japanese / Other

Technical requirements

NOT NEEDED: High ceiling height

MINIMUM REQUIREMENTS:
- Minimum space of 500 m2. Recommended 1,000 m2.
- Air Conditioning
- 40 kw electrical connection /32 3PNE

PROVIDED TO PROMOTORS / EXHIBITORS:
- High-quality digital assets adapted to the venue
- Technical and production support. Our technical office will support local adaptation and implementation.
- Full Technical and operational documentation.
- Staff Training
- Access to LBVR platform
- Expertise in marketing and ticketing
- Set of marketing materials

Available package options

Content only

Add-ons

Augmented Reality / Virtual Reality / Education kit / Media kit / Exhibition tour kit / Easy translation / Merchandise

Highlights

Curatorial excellence / Immersive experience / Interactivity

- Official immersive exhibition by the Spanish Ministry of Culture and Sagrada Familia
- Unbuilt works never seen before
- 75 minutes of experience (shorter version available)
- Augmented/Mixed Reality Free Roam
- Interactive and 360º Virtual Reality
- Unknown facets of the genius
- New audiovisual narratives and formats