Description

PHENOMENA: The Exhibition is an immersive and interactive exhibition that delves into the fascinating world of illusions. From optical illusions to cognitive distortions, this exhibition aims to educate and engage visitors of all ages by unraveling the mysteries behind how our brains interpret the world around us.

The charm of science emerges as magic, an unexpected surprise. At PHENOMENA: The Exhibition, magic is investigated and the natural mechanisms behind certain apparent wonders are revealed. The trick is explored through a path dedicated mainly to children, who are naturally capable of transforming surprise into a desire to understand, using a method that has many pre-scientific and creative characteristics. Naturally, it is also an opportunity for those adults, parents, and teachers, etc., who have and continue to nurture the child within each of us.

key experiences

MIRROR MAZE

Navigate through a labyrinth of mirrors that will leave you questioning your sense of direction.

ROTATING VORTEX

Experience the disorienting effects of a spinning tunnel that plays with your balance and perception.

MAGNETIC PENDULUM

Get inside and experience the mesmerizing motion of a pendulum influenced by magnetic forces.

PHOTO OPPORTUNITIES

Capture the mind-bending moments in the Zero Gravity Room, Ames Room, and at the Magic Table!

Exhibition partners

PHENOMENA is a traveling exhibition produced and toured by Hereleb, Extramuseum, Science Centre AHHAA, and Dala Projects.

Area size

500 to 1000 sqm

Availability

2025 / 2026 / 2027 / 2028

Hiring fee

100 000 € - 200 000 €
Package format: Turnkey

Core experience

Immersive digital experience / VR/AR/XR experience / Hands-on activities / Panels and graphics

Collections

Languages

English

Technical requirements

Available package options

Turnkey

Add-ons

Augmented Reality / Virtual Reality

Highlights

Immersive experience / Interactivity

Produced by

Hands on and immersive, Art and Science, Artainment
Science Centres, Museums and Galleries, Entertainment Venues

Topics

Documents

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    Past and upcoming venues

    January 13 – March 26, 2025, TELUS Spark Science Centre, Calgary, AB, Canada
    AVAILABLE, April – September 2025
    RESERVED, Fall 2025 – Spring 2026
    AVAILABLE, Summer 2026 and onward

     

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