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Description

The large exhibition dedicated to the evolution of sneakers, the shoes that have spanned generations, sports, music, fashion, design, politics  and the economy, eventually becoming one of the most influential cultural phenomena of our time!

Conceived as a multidisciplinary journey, the exhibition brings together the history of costume, design, technological innovation, sport, music, communication, fashion, economics and sustainability, exploring the factors that have transformed sneakers into a universal language capable of transcending cultures, generations and social classes.

From running tracks to NBA courts, from urban subcultures to haute couture catwalks, all the way to the halls of political power and global financial markets: in just over a century, sneakers have travelled farther than any other type of footwear. Originally designed as a technical sports shoe, the sneaker has become a generational icon, a cult object for collectors, a laboratory of technological innovation, a fashion accessory and one of the most influential products in the contemporary imagination.

 

 

Exhibition partners

The exhibition is realized in collaboration with the Museo del Tessuto di Prato, the largest cultural institution in Italy dedicated to the promotion of both historical and contemporary textile art and production. The Museum represents the historical memory and cultural interface of the Prato textile district, a reality whose origins date back to the Middle Ages and which still stands today as one of the most important in Europe.
The Museum’s main activities are focused on research, the design of temporary exhibitions, and the organization of educational programs, conferences and cultural initiatives aimed at enhancing and communicating the heritage of textiles and fashion.

Area size

Availability

2027 / 2028 / 2029

Hiring fee

50 000 € - 100 000 €
Package format: Turnkey

Core experience

Original collection / Panels and graphics

Collections

Textiles & Costumes / Everyday objects / Film & Sound

Languages

English / Italian

Technical requirements

Available package options

Turnkey / Collection and interpretation / Content only

Add-ons

Education kit / Media kit / Exhibition tour kit / Easy translation / Catalogue / book / Documentary film / Merchandise

Highlights

Curatorial excellence / Treasure collection / Interactivity

Over 100 iconic models are on display, drawn from the historic collections of the Museo del Tessuto and from private collections. The exhibition brings together some of the most significant designs in the history of footwear, including the original Air Jordan from 1985, Converse Chuck Taylor, adidas Micropacer, adidas Robert Haillet, Stan Smith and many more.
The exhibition is accompanied by a catalogue featuring a rich selection of entries dedicated to the models on display, exploring their history, design and cultural significance.

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Original collections
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    Past and upcoming venues

    6th November 2026 – 2nd May 2027, Museo del Tessuto, Italy

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    SNEAKER Revolution

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