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The theme of ASPAC 2024 is “LINK: Communicate with Empathy! [Empathy in Literacy, Inclusion, Networking and K-Science Culture]”. Three sub-themes: “L” in (Science) Literacy, “I” in (Social) Inclusion, and “N” and “K” in Network & K-Science Culture (LINK) will guide the three days.

ASPAC 2024 will highlight on the role of science museums/centers as science communicator or mediator, connecting individuals, communities or societies with science & technology. The public is composed of diverse personal, social or environmental backgrounds, with widely varying degrees in scientific knowledge, understanding or perspectives. Empathy is the ability to recognize others’ backgrounds, emotions, thinking, perspective etc. Empathy in science communication is a crucial skill to engage the public to understand science topics, interpret science issues without fear or misconception, evaluate them, and make informed valuable decisions. In sum, how can we communicate science with empathy?

This conference will be a chance for participants to explore how empathetic science engagement can affect “LINK” – the three subthemes – science literacy, social inclusion, and networking & K-Science Culture through exhibitions, educations, activities etc.

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