Logo-comp.jpg

Leonardo vs Michelangelo

An extraordinary immersive challenge which combines technological innovation and historical accuracy, invites visitors to relive the greatest artistic rivalry of all time and to take sides.

Produced by

Videos

Description

Team Leonardo o Team Michelangelo?

Leonardo and Michelangelo were two universal artists, key figures of humanism who transformed art and Renaissance thought, with an influence that has lasted through the centuries to the present day.

LEONARDO VS MICHELANGELO is inspired by the historical challenge that took place in 1503, when both Renaissance geniuses were commissioned to paint a mural each in the Hall of the Five Hundred of Florence’s Old Palace.

The experience, which blends technological innovation and historical accuracy, places the audience at the heart of the story with a personal and collective journey through large-scale projections, 360Âş virtual reality, metaverse environments, and exhibition spaces. It all culminates in a final decision, where each visitor takes a side and stands with their chosen artist.

What’s inside?

  • 8 thematic rooms: 90-minute experience that leaves you inspired and craving more. 

  • Large Scale 25′ immersive movie: discover their works larger than life. 

  • Free Roaming VR (LBVR): be close to “Mona Lisa” and “David” like never before. 

  • Unique voting system throughout: you decide who is the greatest. 

  • Surprising look & feel: a vibrant atmosphere blending classic and modern design. 

  • 360Âş virtual reality: fly pver Florence in 1500 and step inside the studios of both artists. 

  • IP blockbuster: In 2023 “Mona Lisa” visited by 9M people. “David” visited by 2M people. 

“Leonardo vs Michelangelo” is currently open in Barcelona, at IDEAL, Digital Art Centre.

Please, let us know if you would like to visit.

Area size

more than 1000 sqm

Availability

2025 / 2026 / 2027 / 2028 / 2029 / 2030

Hiring fee

Flexible
Package format: Content only

Core experience

Immersive digital experience / VR/AR/XR experience / Panels and graphics

Collections

Digital art

Languages

English / Chinese / Spanish / French / German / Arabic / Dutch / Italian / Japanese / Other

Technical requirements

High ceiling height

Minimum Requirements:

*Minimum space of 1,000 m2 of which 400 m2 are open, or with few columns (for immersive hall)​
*Minimum height of 6 m in the room of​ 400 m2 diaphanous​
*Warehouse and service room of 50m2​
*Plain floor​
*Air conditioning​
*Security service or custody system during closures​
*Loading and unloading area for trucks ​
*Minimum 8 m box​
*WC for staff and public​
*40 kw electrical connection. 32 1PNE​
*Working light​

Provided to partners and promoters:

* High quality digital assets adapted to the venue
* Technical and production support
* Know-how in marketing and ticketing
* Staff Training
* Layers of Reality’s LBVR platform
* All marketing materials
* Documentation

Available package options

Content only

Add-ons

Education kit / Exhibition App / Merchandise

Highlights

Curatorial excellence / Immersive experience / Interactivity

IP blockbuster - 8 thematic rooms - 90-minute experience - Large Scale 25' immersive movie - Free Roaming VR (LBVR) - Unique voting system throughout -
Surprising look & feel - 360Âş virtual reality

Produced by

Paintings, Art and Science
Entertainment Venues, Museums and Galleries, Science Centres

Exhibition contact info

Olga Alekseeva, Director of Strategy: oalekseeva@layersofreality.com

Related exhibitions

(Re)Discover

Past and upcoming venues

IDEAL, Digital Arts Center – BARCELONA – Spain
“Leonardo vs Michelangelo” is currently open at our main venue in Barcelona (https://idealbarcelona.com/en/agenda/leonardo-versus-michelangelo/)

New enquiry

Leonardo vs Michelangelo

Please fill in the form to send your message. The owner of the listing will receive your enquiry and will then be able to answer you.

Exhibition - Add partner

Please select the community profile of your partner and the type of partnership. Your partner will receive an email for confirmation.

Sign up for updates

Stay tuned for announcements and exhibition news

Subscribe to receive regular industry updates every 2 months

Search everything